Das Erste, Sport Kampagnen
Perfect Accident & Velvet Mediendesign
Creative Direction
Sports events have a very high importance within the program.
Closeness to the audience is key—the fan should be able to see themselves reflected in it. Everyday life is turned into a sporting event (e.g., Olympic Winter Games: “Discover the athlete in you”).
Result: Campaigns that build excitement and anticipation for the event.
